Goodman Fielder Bakery — PGS/Native

SP

Pipeline Stage

Prospect
Qualified
Sample Request
Lab Testing
Quotation
Negotiation
Trial Production
Won
9
Lost

Deal Information

Partner

Starch Solutions Australia Pty Ltd

Customer

Goodman Fielder Australia

Application

White bread and burger buns

Products

Pregelatinized Tapioca StarchNative Tapioca Starch

Volume

300 tons

Value

$180,000

Expected Close

Mar 31, 2026

KW

Assigned To

Kittipong Wongchai

Stage Entered

Mar 15, 202620d in stage

Linked Requests

QR-008Rejected

v2 · $171,000 · Valid until Mar 31, 2026

Comments

KW
Kittipong WongchaiInternal Salesperson15 days ago

Goodman Fielder rejected V2. They went with a local Australian supplier. Logistics cost was the deciding factor.

Timeline

Mar 15, 2026

Entered stage: Lost

Dec 1, 2025

Quotation QR-008 created (v2)

Jul 1, 2025

Opportunity created

Win/Loss Reason

Lost to local supplier — price and logistics